Logo Liquid

Being modern came to mean, as it means today, being unable to stop and even less to stand still.

Zygmunt Bauman (Liquid modernity)

Liquid

is the upshot of a need arising from the will to merge the productive and commercial energies of two companies that have been producing and distributing footwear and accessories for more than two decades.

a concept at the same time a business model that is implemented in a production and commercial district whose two most representative product categories, footwear and accessories, demonstrate all the advantages of their affinities.

modern hub carrying restyled&updated vision, the approach converge by respecting faster and martinet consumption, every think translated into coherent products both in terms of reference image and positioning.

Company value

We focus on value our aim is to build up a sustainable competitive advantage, based on product quality and experience.

Value is an abstract, steadily evolving as the man who has actually created it. Value is an intangible judgement reached out by adding up those countless conscious and unconscious criteria the collective perception assimilates and returns to the market then. We can therefore state that the value increasing does corresponds to a market growth.

We draw our inspiration from a business culture according with our system of values and strength, elements which allow us to strongly increase our performances and goals achievement.

Experience

We have built our know-how balancing our skills of doing & knowing. We put our skills at service of a renovating craftmanship. We focus on quality and care to the detail.

Involvement

We make the most of our creativity and intuition to plan and create ideas and turn them into a finished product then taking active part in the whole process.

Ethic & Aesthetic

Our aesthetic experience is linked to beauty , lived according to an ethic which respects the balance of history and fashion system. A constant testing activity about methods, developments and innovations, materials and theoretical trends. We constantly follow the state of the art and changes of the market.

Lab

Consolidated international relationships grant to Liquid a coherent vision of the contemporary market.

Liquid develops collections in full respect of the contents of the Maison expression.

Factory

A platform oriented to the customization and the follow-up of whole production project.

Creative people
need time to sit around and do nothing.

Austin Kleon

  • Analysis and Research
  • Art Direction
  • Moodboard
  • Bags & Shoes Collection Design

Product

  • Material Research
  • Product Development
  • Supply Chain

Business mood

The commercial network is push out to placement and visibility. Prestigious Retailers, Department Stores and Accessories Specialist of high range compose the distributive criteria always coherently linked to global communicative strategy.

Brand Management activity will support the development of collections strictly connected to the Identity and positioning schema.

Distribution

Our hub